Spotlight on Jill Chi, Founder & CEO of Enjoying Go Co., Ltd.
At the heart of Enjoying Go Co., Ltd. is a dynamic leader whose passion, vision, and commitment to innovation have propelled the company to global recognition. Jill Chi, Founder & CEO, embodies the spirit of growth and excellence that defines our brand.
A Leader Committed to Learning and Innovation
In 2024, Jill & Bruce embarked on an academic journey by joining the Executive MBA (EMBA) program at National Chi Nan University. This step not only reflects her personal passion for continuous learning but also signifies Enjoying Go's dedication to elevating leadership and management practices. By deepening her expertise, Jill ensures that our company remains at the forefront of industry innovation and adaptability, injecting fresh ideas and energy into our future development.
Pioneering Success Together
Jill co-founded Enjoying Go in 2006 alongside her husband, Bruce. With Bruce’s technical mastery in polyurethane (PU) materials and mold design and Jill’s entrepreneurial drive, they launched a company with a singular mission: to create exceptional caster wheels. What started as a small venture focusing on protecting wooden floors with PU caster wheels for office chairs has now grown into a global brand, renowned for its superior quality and durability.
A Legacy of Inspiration
Jill's leadership philosophy centers on collaboration, mentorship, and empowerment. She actively shares her experiences with the wider business community, inspiring entrepreneurs and fostering partnerships. Her innovative mindset and dedication to creating meaningful connections have cultivated a company culture rooted in trust, creativity, and excellence.
Through Jill’s unwavering guidance, Enjoying Go continues to break boundaries, explore new markets, and adapt to evolving global demands. Her journey at National Chi Nan University EMBA serves as a powerful example of how lifelong learning can enrich leadership and spark transformative change.
We are proud to have such an inspiring leader at the helm and look forward to many more milestones under Jill’s direction.