Spotlight on Bruce Yang, Technical Director of Enjoying Go Co., Ltd.
At Enjoying Go Co., Ltd., we take immense pride in the expertise and innovative spirit of our Technical Director, Bruce Yang. His exceptional technical prowess and unyielding passion for continuous learning have been instrumental in driving the company's growth and injecting boundless possibilities and vitality into its future.
Deep Expertise and Innovation in Technology
In 2006, Bruce co-founded Enjoying Go with his wife, Jill Chi. Before starting the company, Bruce accumulated over a decade of experience in the development of internationally renowned athletic footwear, mastering the application of PU (polyurethane) materials, mold design, and manufacturing techniques. From the very beginning, the company focused on a single core product: PU office chair wheels designed to protect wooden floors while delivering exceptional durability.
Now, more than ten years later, Enjoying Go remains dedicated to the production and development of its signature product—PU caster wheels. With globally leading innovation and superior quality, these office chair wheels exceed industry standards, boasting a lifespan of over five years compared to the typical one-year lifespan of competitors’ products. Certified by international third-party quality inspections, they have become the preferred choice for many top European and American office chair brands.
Bruce firmly believes: "Focusing on the development and manufacturing of office chair wheels is our area of expertise. If we are going to do one thing, we must do it to the best of our ability." This unwavering commitment to excellence has earned Enjoying Go the reputation of being the "Rolls-Royce of caster wheels" and has successfully elevated Taiwan's technical capabilities and quality to the global stage.
Dual Achievements in Academia and Technology
Bruce’s success is not only a result of his dedication to technology but also his relentless pursuit of innovation and self-improvement. Throughout his entrepreneurial journey, Bruce has continuously advanced plastic injection molding technologies, combining extensive practical experience with creative thinking to deliver groundbreaking solutions. His efforts have resulted in numerous inventions and innovative patents, cementing Enjoying Go's position as a technological leader and earning widespread recognition in the industry.
In 2022, Bruce’s groundbreaking work in plastic injection molding earned him a grant from the Small Business Innovation Research (SBIR) program, administered by the Ministry of Economic Affairs in Taiwan. This recognition not only affirmed his technological achievements but also provided critical resources to fuel the company's future research and development. During the grant application process, Bruce’s unique insights into material applications and design impressed the reviewers, laying a solid foundation for further technological advancements at Enjoying Go.
In 2024, Bruce took on yet another challenge by securing admission to the Executive MBA (EMBA) program at National Chi Nan University with an outstanding fifth-place ranking. During the interview process, his extensive entrepreneurial experience and technical expertise earned unanimous praise from the panel. Bruce views this academic pursuit as an opportunity to broaden his horizons, integrate technological innovation with business strategy, and craft a long-term development blueprint for the company.
This journey not only reflects Bruce’s personal quest for excellence but also brings new inspiration and possibilities to Enjoying Go. With the refinement of academic knowledge and the deepening of technical expertise, Bruce is steering the company into a new era of brilliance, ensuring that Enjoying Go remains at the forefront of technology and competitive in the global market.
Connecting the World with Excellence in Technology
From its humble beginnings as a three-person startup to its current status as a thriving team of 35, Bruce has led Enjoying Go with the determined and optimistic spirit characteristic of Taiwan’s small and medium-sized enterprises. His technical expertise and innovative mindset have introduced the world to this remarkable Taiwanese brand.
Enjoying Go remains committed to its core philosophy of "focusing and excelling," providing the market with high-quality and innovative PU office chair wheels while showcasing the excellence of Taiwan-made products.
With Bruce at the helm, we are confident that Enjoying Go will achieve even greater heights, continuing to advance and innovate in the global caster wheel market!